Hyderabad, India · Three products live

We build for people who run things.

A milk route. A coaching academy. A product team. Two very different worlds, and one habit we bring to both: we watch how people actually work before we write any code.

For small businesses

India's small businesses run on a paper register. We replace the register.

Every plan and every fee is remembered by the app, not the notebook. It works in the browser on any phone, the bill goes out on WhatsApp with a link to pay, and it costs less than one missed entry a month.

DoodhBot · For milk agents

A milk agent's whole business, from his phone.

It's like his milk register — but it fills itself and sends the bills.

DoodhBot remembers every customer's daily milk, counts every skip and extra, and has the month's bill ready on the 1st — itemised, with a UPI QR code. One tap sends it to every customer on WhatsApp.

  • Bills make themselves. Every delivery, skip and extra is counted. A day-by-day calendar ends every "bill galat hai" argument.
  • Delivery partner portal. The delivery boy gets his route on WhatsApp and marks each house — no app, no login. Actual vs plan, reconciled daily.
  • Customers manage their own milk. A personal link to pause, skip, see their bill and pay by UPI. Fewer calls for the agent.
  • Supply, collection and profit. Tomorrow's order computed from real demand, who-owes-what at a glance, and everything exports to Excel.
Open doodhbot.com → From ₹500/month · First month free · Setup done by our team
🥛
JSK Milk Delivery●PAID · 716d · Sun 2 Aug
BILLSCOLLECTION
‹Aug 2026 LIVE›
17 postpaid bills unpaid from JulTap to collect on Jul's finalised bill →
Rs.207758BILLED
Rs.0COLLECTED
HistoryExportPrintSend All (65)
Akshay Rao₹3360
9816902877 · H.No 121, Road 2 · incl. ₹1820 old dues
PayPrintBreakdown
Lakshmi Das₹1540
9902244811 · H.No 108, Road 6
HOMEPLANCHANGESBILLSCUSTOMERS
JSK MILK DELIVERY
Akshay RaoAug 2026
Amul Toned 28×2Rs.1,820
Skipped 4d−Rs.280
To payRs.1,540
Pay via UPI
jsk@upi
Scan to pay Rs.1,540
coach★starS
Thursday, 20 August
Good morning, Srinivas
2Classes today
30Students
₹19.3kCollected
Today
7:00
AM
Sprint Camp3 students
Mark
5:30
PM
Evening Group — Inter…8 students
Mark
To collect₹56,899from 25 studentsRemind 25
Packs ending3Aditi, Samar +1Ask to renew
HomeScheduleStudentsBatchesPayments

Coachstar · For sports coaches, academies & tuition teachers

Your classes, fees and attendance — in one place.

It's my register — but it adds up the fees and sends the reminders itself.

Coachstar remembers every student, every batch and every fee. Mark a whole batch present in one tap, see exactly who owes what, and send a polite WhatsApp reminder with a UPI link that pays straight to you.

  • Attendance in one tap. A whole batch present, or a walk-in 1:1 logged the moment they arrive.
  • Fees add themselves up. One unpaid list sorted by who owes most; class-packs that count down and flag who's about to lapse.
  • Reminders on WhatsApp. One tap, politely worded, with a link. They pay from the message the same day.
  • Speaks your language. Sports coach or tuition teacher — one setting and the app switches its words: students, batches, classes.
Open coachstar.app → Nothing to install · Add to Home Screen

For product teams · BehAIve

An always-on behavioural scientist for your product team.

Most teams find out what a screen did to users from the numbers, weeks later. With a behavioural scientist in the room, they know at the whiteboard. BehAIve is that scientist — on every spec, every screen and every review.

907findings
42Indian apps
174principles
Open behaive.in → Request access From ₹30,000/month per team
21:07▮▮▮
UNLOCK ALL VIDEOS
Try 3 days for
₹1
Then ₹199/month with autopay
10,000+ videos
New videos daily
No ads
₹1 · START TRIAL →
Anchoring

The number paid once is set 199 times larger than the number paid every month.

ChangeGive ₹199/month the display type and ₹1 the body type.
Learning app · paywall · recreated
Before design

The spec, with the psychology already in it

While a PM writes a requirement in Claude or Cursor, BehAIve says what people will do at that step, which principle drives it, and how 42 other apps handled the same moment.

MCP plugin
During design

The read, while the screen is being designed

Inside Figma, a designer selects a frame and gets what it will do to the person using it, how three competitors handled it, and the change to make — written as copy.

Figma plugin
After it ships

Your app, reviewed the way a behavioural scientist would

Screen by screen. Side by side with a competitor. Or the whole category, for whoever owns the roadmap. Every finding, searchable in the library.

Audits & library

Coming soon

Next off the bench.

Built or being built. Not open to the public yet — write to us if you want in early.

In development

Samvaad

For anyone who has argued about the Mahabharata at dinner

Interactive AI storytelling around the epic's hardest moral dilemmas. You take a side; Krishna, Karna and Draupadi push back.

"Was Yudhishthira right to stake Draupadi?" — argue it with him.

Built · awaiting launch

PanditJi AI

For Hindu households

A Hindi-first WhatsApp companion for festivals, rituals and daily spiritual questions. Answers at 4 AM on Diwali morning.

About AumLabs

Research first. Then ship.

The milk agent, the coach and the product manager have nothing in common except this: they are busy people whose work we watched closely before building anything. That is the whole method. Understand the real job, build the smallest tool that does it, price it for India, and keep it running.

Founder Preeti Kotamarthi MSc Behavioural Science, London School of Economics · formerly Head of Behavioural Science & User Research, Swiggy LinkedIn →
Aumera Sriveda LLP, Hyderabad. Small team, no bureaucracy. Products ship in weeks, not quarters.

Contact

Tell us about the people you serve.

Run a business, or know someone who does

Milk agents, coaches, tuition teachers — or a route supervisor, academy or network who'd like to bring DoodhBot or Coachstar to the people they already know. Setup is free and done by our team.

Product teams & partners

BehAIve access, an audit of your app, or a custom build for an audience you already have — WhatsApp bots, research automation, internal tools. No sales deck, replies within a day.

hello@aumlabs.co →
Privacy policy

This policy applies to all products and services offered by AumLabs (operated by Aumera Sriveda LLP), including DoodhBot, Coachstar, BehAIve, PanditJi AI, Samvaad and any WhatsApp-based services. By using our services, you agree to the collection and use of information as described here.

1. Information we collect

  • Your phone number, email and display name
  • Messages and inputs you send to our bots or tools
  • Business information you provide (e.g. delivery records, customer and student lists)
  • Usage data such as frequency and type of interactions
  • Device and connection information where applicable

2. How we use it

  • To provide and improve our products and services
  • To respond to support requests
  • To send service-related notifications (not marketing, unless opted in)
  • To comply with legal obligations

3. WhatsApp messaging

Our WhatsApp-based products operate via the WhatsApp Business Platform (Meta). By messaging our bots, you consent to receiving automated responses. We do not use your WhatsApp data for advertising. You may opt out at any time by sending "STOP" to any of our WhatsApp numbers.

4. Data sharing

We do not sell, rent or trade your personal data. We share data only with service providers (cloud infrastructure, AI APIs) under confidentiality agreements, or with legal authorities if required by law.

5. Storage and security

Data is stored on secure cloud infrastructure with encryption in transit and at rest, and retained only as long as needed to provide the service or as required by law.

6. Your rights

You can access, correct or delete your data, withdraw consent, or opt out of communications at any time by emailing hello@aumlabs.co.

7. Cookies

Our websites use minimal cookies for analytics and performance. We do not use advertising cookies.

8. Children

Our services are not directed at children under 13 and we do not knowingly collect their data.

9. Changes

We may update this policy and will notify users of significant changes through our products or this website.

10. Contact

Aumera Sriveda LLP · Hyderabad, Telangana, India · hello@aumlabs.co

Last updated: September 2026